Coupon Sherpa has a nice breakdown of 70 shopping brands you should follow on Twitter. Criteria for choosing the 70 included brands with good customer service and interactive tweeting.
I think being interactive is really important when companies (or even individuals) decide to start tweeting. Although Twitter is a great promotional tool I think when businesses are interactive with their customers it makes us feel more connected to the brand.
Follow me on Twitter!
My son says I’m addicted… I think I’m just really interactive 
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